Frank Findley, Executive Director of the Marketing Accountability Standards Board (MASB) does a great job explaining the value and importance of measuring Brand Preference in this video titled; Five Compelling Reasons to Measure Brand Preference.

All the data, examples and Brand Preference methodology that Franks refers to in this video are MSW’s measure of Brand Preference.  This is terrific independent validation of the importance of what we do for our clients.

Contact me to learn more about MSW’s Brand Preference.