➟ Political campaigns aren’t the only ones targeting Persuadables.
➟ Just like election teams focus on persuadable voters, brands should zero in on persuadable consumers.
• In marketing, targeting those on the fence or open to your brand delivers the highest ROI. These consumers are more likely to respond to your message and give you the best return on your advertising dollars.
• Trying to convert someone with zero interest in your brand is like flipping a loyal voter at the last minute—high effort, low payoff. Focusing on Persuadables ensures your efforts are both effective and efficient.
Let’s talk about identifying and activating your brand’s persuadables.
➟ Follow or connect with MSW Research for more from our three-part series on Persuadables, featuring Partner and CEO Art Klein.
The Persuadables are the key to unlocking significant growth opportunities for your brand.
Here are the four essential steps to how we identify and activate your Persuadables:
1️⃣ Identify the Persuadables: Utilize our marketplace-validated Brand Preference measure and Brand Franchise Analysis to pinpoint this crucial segment.
2️⃣ Determine Persuasion Strategies: Employ our persuasion driver analysis to understand precisely how to sway the Persuadables toward your brand.
3️⃣ Test the Messaging: Leverage our advertising and communications research tools to predict the impact of messaging on sales volume and market share.
4️⃣ Target the Media: Direct your media buys effectively by focusing on the Persuadables, completing the activation process.
Identifying and activating your brand’s Persuadables can unlock new growth opportunities and elevate your brand’s presence in the market.
Reach out today, and let’s explore how we can identify and activate your brand’s Persuadables for sustained growth. 📲
To succeed in the market, a brand must achieve two critical objectives: attract new buyers and retain existing customers.
The concept of the Persuadables revolves around this fundamental principle.
At the core of any brand’s buyer base are the loyal consumers—the ones you prioritize retaining and safeguarding.
Yet, there’s also a segment of consumers who are not yet brand users—the ones you aim to convert to fill the bucket.
Enter the Persuadables—the consumers you have the potential to win over.
While all category users are important, the Persuadables stand out.
They account for approximately two-thirds of new penetration, making them twice as important as all other segments combined.
Ready to harness the power of your brand’s Persuadables?
Reach out today, and let’s delve into strategies for targeting this pivotal consumer group. 📲