Advertising for established brands serves a crucial purpose: reinforcing brand position, enhancing saliency, and strengthening loyalty.

But what if you could do more than just remind people you exist? What if you could nudge perceptions and drive real change in brand preference?

Enter landscape advertising—a powerful technique designed to navigate the competitive landscape.

At MSW Research, we employ a four-step process to make it happen.

1️⃣ Gauge the current position of brands in the market.

2️⃣ Expose the advertising for all brands in the category.

3️⃣ After a full exposure cycle, we reassess each brand’s performance to measure the impact of advertising.

Take this case study on fast food chain advertising for example.

We scrutinize every brand, tracking gains and losses to discern patterns and shifts. This is the heart of our system—how advertising influences preference.

With MSW’s landscape advertising approach, we calculate a persuasion score for each advertised brand in the category, unlocking invaluable insights for strategic decision-making.

Let’s navigate your brand’s landscape together.