MSW Research’s Creative Effectiveness Score AI is rewriting the rules on advertising research.

How? It’s simple – our AI is trained on the essence of effective advertising.

We’ve meticulously taught it to recognize 150 distinct creative content elements, drawing from 50 years of research and data.

These elements are carefully weighted based on their impact on driving MSW’s Brand Preference—proven as the industry gold standard.

→ More of these elements in your creative means more significant sales and share gains.

That’s the foundation of MSW’s Creative Effectiveness Score.

Contact us today to learn how our Creative Effectiveness Score can elevate your advertising game. 🚀

AI alone can’t crack the emotional nuances of advertising.

That’s why we trained one on our 50 years of experience.

Introducing MSW Research’s Creative Effectiveness Score—a groundbreaking fusion of AI and human insights.

While AI excels in recognizing visual elements, it falters when it comes to decoding emotional context.

→ That’s where human expertise steps in.

With our blended approach, we leverage the strengths of both AI and human insights, offering unparalleled predictive accuracy in creative assessment.

This is the future of AI-powered advertising.

Contact me today to learn more.

Effective ad measurement? It’s all about recognizing the right elements.

At MSW Research, we’ve got a technique that fits any media type – TV, online video, radio, you name it.

We assess recognition and likability, tapping into buzz and social mentions.

But, it’s not just about visibility; we gauge brand linkage and message takeaway too.

By comparing preference scores between those who recall the ad and those who don’t, we reveal brand lift.

Plus, we measure halo impact, identifying volume sources and corporate lift.

This comprehensive approach yields a clear picture of ad effectiveness.

It’s accessible, it’s reliable, and it’s here for you.

Reach out to learn more.