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| Video Blog | Persuadables Have The Highest ROI

October 4th, 2024 No comments

 

➟ Political campaigns aren’t the only ones targeting Persuadables.
➟ Just like election teams focus on persuadable voters, brands should zero in on persuadable consumers.

• In marketing, targeting those on the fence or open to your brand delivers the highest ROI. These consumers are more likely to respond to your message and give you the best return on your advertising dollars.

• Trying to convert someone with zero interest in your brand is like flipping a loyal voter at the last minute—high effort, low payoff. Focusing on Persuadables ensures your efforts are both effective and efficient.

Let’s talk about identifying and activating your brand’s persuadables.

➟ Follow or connect with MSW Research for more from our three-part series on Persuadables, featuring Partner and CEO Art Klein.

 

Categories: The Persuadables, Video Blog Tags:

| Video Blog | Synthetic Data, Sample Boosting, and more…

September 27th, 2024 No comments

 

When you hear terms like synthetic data or AI sample boosting, they may sound positive due to their connection with AI. ⚙️

▪︎ However, these techniques can have significant effects on your data—often similar to the survey fraud issues our industry faces.

▪︎ Understanding the difference between sample boosting and traditional weighting is crucial, as the impacts on your data set can be very different, even opposite. This distinction is key to maintaining data integrity.

➟ Want to learn more about how AI impacts data quality? Contact MSW Research to learn more about our AI-driven strategies, essential for accurate, reliable data.

➟ Follow or connect for more from our three-part series on AI and Market Research featuring Partner and CEO Art Klein.

| Video Blog | Causal and Generative AI

September 27th, 2024 No comments

 

✔︎ At MSW Research, we combine the strengths of generative and causal #AI to build our Creative Effectiveness Score.

While generative AI creates content based on existing data, causal AI predicts future outcomes and provides insights into why those outcomes occur.

That’s why our AI Creative Effectiveness Score uses both. This allows it to analyze media content, predict in-market sales, and provide strategic recommendations to improve creative performance—within minutes.

➟ Contact us to see how it can work for your brand.

➟ Follow or connect for more from our three-part series on AI and Market Research featuring Partner and CEO Art Klein.