There’s no denying it—Brand Preference stands tall among the metrics in brand marketing. But what sets it apart?

Quirk’s Media, a leading publication in market research, has underscored MSW’s validation to real business results, a testament to our commitment to precision in advertising measurement.

Marketing-Accountability-Standards-Board praises Touchpoint, our copy-testing system, for its unmatched ability to predict sales volume and market share—outstripping competitors in accuracy.

Even the ISO – International Organization for Standardization recognizes Brand Preference as a cornerstone metric for brand evaluation and valuation – an accolade seldomly bestowed in the realm of marketing measures.

Why the acclaim? Brand Preference boasts a significantly higher correlation to marketplace results than its counterparts—outranking unaided awareness, purchase intent, and brand advocacy scores like NPS.

In fact, it’s nearly twice as accurate as unaided awareness and four times as precise as purchase intent inquiries.

In the realm of brand marketing, precision is paramount—and Brand Preference leads the way.