We spend so much time chasing growth, but what about the factors that lead to brand decline? Our model explains both. ✔

It’s often not just about losing market share, but about how consumers’ needs evolve in fuzzy categories.

➤ At MSW Research, we’ve developed a predictive model that not only explains how brands grow, but also why they decline. Too many brands suffer from marketing #myopia, focusing narrowly on product categories.

➤ Consumers think about solving problems, not just purchasing products.
Think about the task of cleaning your car. There are several options, from specialized products to general household cleaners, to putting it off to save on costs.

➤ The real insight is in understanding the job to be done, not just tracking your sales numbers.

Want to grow smarter? Get ahead of consumer behavior with insights that matter.

➟ Connect for more from our three-part series on Marketing Model Growth and Decay, Trust, and Topline Revenue Growth, featuring Partner Steven Jagger.

Creativity in brand building is more than just a catchy ad. We believe it’s the sum of every brand touchpoint.

⎔ True creativity extends beyond traditional advertising. It’s not a singular effort, but an iterative process that begins with strategic planning, followed by creation, refinement, performance tracking, and continual improvement.

⎔ It encompasses every component that contributes to a brand’s identity—whether it’s the brand name, logo, or visual elements. Ultimately, creativity is the driving force behind lasting brand success.

Contact MSW Research today to discuss how to leverage our tools for creative to power your brand’s growth.

➟ Follow or connect for more from our three-part series on The Power of Creativity in Brand Building featuring Partner Steven Jagger.

Good morning, LinkedIn! Today, July 25th, marks the end of an era in the airline industry. The low-cost business model pioneered by Southwest Airlines since 1971, is coming to an end.

⁍ Reflecting on our report from a year ago, we observed Southwest’s resilience as preference grew, even after a major system failure that stranded 2 million passengers in December ’22.

⁍ Surprisingly, Southwest’s preference actually grew following the incident, highlighting the power of publicity.

⁍ Our data at MSW Research reveals that Southwest’s preference has risen again to 23% in the first half of this year, aligning with their passenger traffic share.

As the top four US airlines continue to dominate, accounting for 75% of passengers, it’s fascinating to see these dynamics unfold.