For years, marketing insights were limited to large brands.
BrandEdge now detects consumer behavior shifts across all market sizes.
Nearly all marketing was driven from the top and executed at the bottom, with cost and time restricting consumer insights investments to mostly the corporate level.
➤ The belief that markets did not change quickly enough to justify investment led to a disconnect between strategy development and execution.
➤ However, with today’s faster-moving markets, brands require more sensitive metrics to capture shifts in consumer behavior.
➤ Metrics in MSW Research’s BrandEdge allow brands to detect shifts in consumer behavior across all market sizes. This creates a seamless connection between top-level strategy and on-the-ground execution.
➟ Follow or connect for more from our three-part series on Brand Strategy to Execution featuring Vice President Don Jones.
“Know your customer” is much more than simply a personal data compliance issue. It’s the biggest opportunity for brand growth. ✔︎
Brands may assume they know their total market’s reaction to a particular societal cause, but as Bud Light discovered, much deeper insights into their customers’ lives and motivations are essential before taking a position.
It’s clear that observation of transactional data is not enough to address C-suite questions. We are collecting more data than ever, but the industry still fails to properly answer the “whys.”
The need for focus is greater than ever.
✔︎ Stay tuned for the next video in our three-part series, where we will address key areas of focus for marketers that MSW Research has observed.
Since Covid, comedians have had a tough job.
What one person finds funny often isn’t to another. This rings true for advertising as well.
Humor is common in ads, but its value isn’t inherent—it’s in how you use it.
Most traditional metrics like “entertaining” or “fun to watch” don’t predict an ad’s market success. But at MSW Research, we’ve found four effective uses of humor that do.
Curious to see these strategies in action? Stay tuned for our next two videos where we’ll share real examples. 🌟