The Persuadables are the key to unlocking significant growth opportunities for your brand.

Here are the four essential steps to how we identify and activate your Persuadables:

1️⃣ Identify the Persuadables: Utilize our marketplace-validated Brand Preference measure and Brand Franchise Analysis to pinpoint this crucial segment.

2️⃣ Determine Persuasion Strategies: Employ our persuasion driver analysis to understand precisely how to sway the Persuadables toward your brand.

3️⃣ Test the Messaging: Leverage our advertising and communications research tools to predict the impact of messaging on sales volume and market share.

4️⃣ Target the Media: Direct your media buys effectively by focusing on the Persuadables, completing the activation process.

Identifying and activating your brand’s Persuadables can unlock new growth opportunities and elevate your brand’s presence in the market.

Reach out today, and let’s explore how we can identify and activate your brand’s Persuadables for sustained growth. 📲