To succeed in the market, a brand must achieve two critical objectives: attract new buyers and retain existing customers.

The concept of the Persuadables revolves around this fundamental principle.

At the core of any brand’s buyer base are the loyal consumers—the ones you prioritize retaining and safeguarding.

Yet, there’s also a segment of consumers who are not yet brand users—the ones you aim to convert to fill the bucket.

Enter the Persuadables—the consumers you have the potential to win over.

While all category users are important, the Persuadables stand out.

They account for approximately two-thirds of new penetration, making them twice as important as all other segments combined.

Ready to harness the power of your brand’s Persuadables?

Reach out today, and let’s delve into strategies for targeting this pivotal consumer group. 📲