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Archive for the ‘Neurocognitive’ Category

| Video Blog | Implicit Measurement: Capturing Certainty using Reaction Times

May 21st, 2024 Comments off

Unlocking the true essence of consumer behavior requires more than just words.

Enter implicit measurement—a method that delves deep into the subconscious.

At MSW Research, we combine traditional survey responses with reaction time analysis to reveal unspoken sentiments.

Slower responses may signal hesitation to criticize, while quick ones reflect certainty.

By harnessing implicit measurement, brands gain access to invaluable insights beyond surface-level opinions.

Let’s decode the hidden language of consumer behavior together and shape strategies that truly resonate. 🚀

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| Video Blog | Neurocognitive Composite Scores

May 21st, 2024 Comments off

The average commercial loses its audience in the first six seconds. 🕑

So, how do you captivate and maintain attention?

Here are 7 neurocognitive composite factors to keep in mind:

1️⃣ Attention Check: Captures viewer interest from the start.

2️⃣ Brand Presence: Ensures brand visibility and impact.

3️⃣ Story Integration: Seamlessly weaves brand into the narrative.

4️⃣ Closing Power: Leaves a memorable impression.

5️⃣ Motivation: Inspires action and engagement.

6️⃣ Efficiency: Balances cognitive workload effectively.

7️⃣ Engagement Level: Measures overall viewer interest.

Harnessing the power of neurocognitive composite scores unveils a new frontier in advertising effectiveness.

By dissecting viewer engagement and cognitive responses, we unlock invaluable insights to refine our strategies and maximize impact.

Intrigued? Reach out and I’ll tell you more about leveraging these scores. 📈

 

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| Video Blog | Neurocognitive – System 1 Metrics

May 21st, 2024 Comments off

Ever wondered what truly drives consumer engagement with an Ad or a Brand?

At MSW Research, we’ve cracked the code by monitoring people’s brain activity, vision, and skin.

Here’s a glimpse into our methodology:

🔍 Motivation: We assess the desire to approach or avoid material.

🧠 Efficiency: We assess cognitive workload to ensure that your message is neither too challenging nor too dull for consumers.

👀 Engagement & Attention: Are consumers truly paying attention? Through eye tracking, we determine where their focus lies.

💓 Emotional Arousal: Our method measures changes in emotional arousal, providing insights into genuine engagement with your brand.

Brand analysis isn’t just about numbers—it’s about decoding the language of consumer engagement. 📊

Ready to take your brand to the next level? Contact us today. 🚀

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