| Video Blog | Why The Industry Needs MSW’s AI Creative Effectiveness Score
Your doorbell camera can recognize a person, a dog, or a package.
That doesn’t make for effective advertising.
While AI might be great at identifying these visual elements, it struggles to grasp the nuances of emotion.
Here’s where MSW Research’s Creative Effectiveness Score steps in:
Our blended approach, combining AI and human insights, bridges this gap, ensuring your advertising resonates on a deeper level.
It’s fast, cost-efficient, and adaptable across all media, empowering you to create impactful advertising consistently.
→ It’s not just about recognition—it’s about connection.
Contact us today to unlock the power of MSW’s Creative Effectiveness Score AI.