Introducing the AI Creative Effectiveness Score – the most predictive AI-driven measure of creative effectiveness in the industry.

It’s fast, affordable, and proven to predict in-market sales results.
Built on over 50 years of data, MSW Research’s Customer Commitment Brand Preference measure is the most predictive and validated metric for sales outcomes.

Our AI Creative Effectiveness Score has been endorsed, validated, or certified by industry leaders like Quirk’s Media, the Marketing-Accountability-Standards-Board , and ISO – International Organization for Standardization.

► How It Works:

1. The foundation: Higher brand preference equals higher sales.

2. Content analysis: Our AI tool identifies and weighs 150 key content elements that drive brand preference.

3. AI evaluation: It detects the presence, absence, and prominence of these elements, providing a clear, data-driven rationale behind the score.

With MSW’s AI Creative Effectiveness Score, you can affordably evaluate your advertising before it runs and have confidence that it will deliver results.

► Contact us today to learn more about how you can leverage MSW Research’s AI Creative Effectiveness Score.

Are you missing opportunities because of limited testing? MSW Research’s AI-powered Creative Effectiveness Score℠ changes the game.

• What used to take weeks and cost thousands can now be done in minutes, enabling you to test more ads, assess competitors, refine your creative strategy, and overcome budget constraints and time limitations—all with greater precision.

• MSW Research’s AI-powered Creative Effectiveness Score℠ doesn’t just provide data; it delivers actionable insights and recommendations to boost your ad effectiveness, taking your advertising strategy to the next level.

Contact us today to discuss how this tool can power your brand’s growth.

➟ Follow or connect for more from our three-part series on MSW Research’s AI Creative Effectiveness Score℠ featuring Partner and CEO Art Klein.

Trained on over 50 years of advertising research, our AI isn’t just another tool; it’s a game-changer.

In the fast-evolving world of advertising, speed and cost are essential, but they’re just the beginning.

What truly sets MSW Research’s AI-powered Creative Effectiveness Score℠ apart is its unmatched accuracy and predictiveness. Independent validations and endorsements from Quirk’s Media, Marketing-Accountability-Standards-Board, and ISO – International Organization for Standardization have proven that ads containing our AI-identified content elements drive real sales and market share gains.

➟ This isn’t just about capturing data; it’s about driving sales and market share. With robust deliverables and actionable recommendations, we’re redefining what AI can do in market research.

➟ Follow or connect for more from our three-part series on MSW Research’s AI Creative Effectiveness Score℠ featuring Partner and CEO Art Klein.