We spend so much time chasing growth, but what about the factors that lead to brand decline? Our model explains both. ✔

It’s often not just about losing market share, but about how consumers’ needs evolve in fuzzy categories.

➤ At MSW Research, we’ve developed a predictive model that not only explains how brands grow, but also why they decline. Too many brands suffer from marketing #myopia, focusing narrowly on product categories.

➤ Consumers think about solving problems, not just purchasing products.
Think about the task of cleaning your car. There are several options, from specialized products to general household cleaners, to putting it off to save on costs.

➤ The real insight is in understanding the job to be done, not just tracking your sales numbers.

Want to grow smarter? Get ahead of consumer behavior with insights that matter.

➟ Connect for more from our three-part series on Marketing Model Growth and Decay, Trust, and Topline Revenue Growth, featuring Partner Steven Jagger.

For years, marketing insights were limited to large brands.
BrandEdge now detects consumer behavior shifts across all market sizes.

Nearly all marketing was driven from the top and executed at the bottom, with cost and time restricting consumer insights investments to mostly the corporate level.

➤ The belief that markets did not change quickly enough to justify investment led to a disconnect between strategy development and execution.

➤ However, with today’s faster-moving markets, brands require more sensitive metrics to capture shifts in consumer behavior.

➤ Metrics in MSW Research’s BrandEdge allow brands to detect shifts in consumer behavior across all market sizes. This creates a seamless connection between top-level strategy and on-the-ground execution.

➟ Follow or connect for more from our three-part series on Brand Strategy to Execution featuring Vice President Don Jones.