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Archive for October, 2024

| Video Blog | The Power of Creativity to Build Brands

October 18th, 2024 Comments off

 

Creativity in brand building is more than just a catchy ad. We believe it’s the sum of every brand touchpoint.

⎔ True creativity extends beyond traditional advertising. It’s not a singular effort, but an iterative process that begins with strategic planning, followed by creation, refinement, performance tracking, and continual improvement.

⎔ It encompasses every component that contributes to a brand’s identity—whether it’s the brand name, logo, or visual elements. Ultimately, creativity is the driving force behind lasting brand success.

Contact MSW Research today to discuss how to leverage our tools for creative to power your brand’s growth.

➟ Follow or connect for more from our three-part series on The Power of Creativity in Brand Building featuring Partner Steven Jagger.

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| Video Blog | Persuadables Have The Highest ROI

October 4th, 2024 Comments off

 

➟ Political campaigns aren’t the only ones targeting Persuadables.
➟ Just like election teams focus on persuadable voters, brands should zero in on persuadable consumers.

• In marketing, targeting those on the fence or open to your brand delivers the highest ROI. These consumers are more likely to respond to your message and give you the best return on your advertising dollars.

• Trying to convert someone with zero interest in your brand is like flipping a loyal voter at the last minute—high effort, low payoff. Focusing on Persuadables ensures your efforts are both effective and efficient.

Let’s talk about identifying and activating your brand’s persuadables.

➟ Follow or connect with MSW Research for more from our three-part series on Persuadables, featuring Partner and CEO Art Klein.

 

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