Trained on over 50 years of advertising research, our AI isn’t just another tool; it’s a game-changer.

In the fast-evolving world of advertising, speed and cost are essential, but they’re just the beginning.

What truly sets MSW Research’s AI-powered Creative Effectiveness Score℠ apart is its unmatched accuracy and predictiveness. Independent validations and endorsements from Quirk’s Media, Marketing-Accountability-Standards-Board, and ISO – International Organization for Standardization have proven that ads containing our AI-identified content elements drive real sales and market share gains.

➟ This isn’t just about capturing data; it’s about driving sales and market share. With robust deliverables and actionable recommendations, we’re redefining what AI can do in market research.

➟ Follow or connect for more from our three-part series on MSW Research’s AI Creative Effectiveness Score℠ featuring Partner and CEO Art Klein.