Got a piece of creative you’re unsure about? Let our AI do the heavy lifting…

‣ Upload any ad – video, print, or digital, and get a Creative Effectiveness Score℠ along with actionable insights on five key dimensions: brand differentiation, claims messaging, emotional connection, brand linkage, and advertising structure.

‣ It also delivers recommendations on how to improve the creative to achieve increased effectiveness, all generated by our AI tool.

‣ We even provide a storyboard for videos and store your ads for future reference. It’s fast, cost-effective, and scalable. Perfect for testing ads you wouldn’t normally consider due to cost or time constraints. Learn how MSW Research can empower your creative strategy today.

➟ Follow or connect for more from our three-part series on MSW Research’s AI Creative Effectiveness Score℠ featuring Partner and CEO Art Klein.

One of the most persistent requests we get from clients concerns our point of view on whether advertising wears out. The short answer is yes.

∙ Our comprehensive research over many years confirms that ads, regardless of the media, lose their selling power predictably over time.

∙ Advertisers might wish their ads could run indefinitely with the same effectiveness, but this is not the case.

∙ As more money is spent behind an ad, its selling power decreases even if it remains enjoyable for viewers.

✔ The good news is that wear-out is predictable and manageable with the right strategies. There are ways to manage this effect and maintain advertising returns.

Join us at MSW Research for the first video in our three-part series on advertising wear-out, and contact us for insights on optimizing your ad strategies.

What is the difference between Brand Equity and Brand Health?

→ represents the value of a brand, built from all its market activities—name, image, advertising, service quality, and more. It’s the reason consumers prefer one brand over another and may even pay more for it.

→ tells us how the brand has evolved and where it’s heading. It includes metrics like advertising awareness and brand perceptions.

At MSW Research we use advanced techniques like brand franchise analysis and RDE analysis to assess consumer connections with your brand and monitor key trends.

Let’s discuss how we can help elevate your brand with our advanced tracking methods.