What is the difference between Brand Equity and Brand Health?

→ represents the value of a brand, built from all its market activities—name, image, advertising, service quality, and more. It’s the reason consumers prefer one brand over another and may even pay more for it.

→ tells us how the brand has evolved and where it’s heading. It includes metrics like advertising awareness and brand perceptions.

At MSW Research we use advanced techniques like brand franchise analysis and RDE analysis to assess consumer connections with your brand and monitor key trends.

Let’s discuss how we can help elevate your brand with our advanced tracking methods.