The average commercial loses its audience in the first six seconds. 🕑

So, how do you captivate and maintain attention?

Here are 7 neurocognitive composite factors to keep in mind:

1️⃣ Attention Check: Captures viewer interest from the start.

2️⃣ Brand Presence: Ensures brand visibility and impact.

3️⃣ Story Integration: Seamlessly weaves brand into the narrative.

4️⃣ Closing Power: Leaves a memorable impression.

5️⃣ Motivation: Inspires action and engagement.

6️⃣ Efficiency: Balances cognitive workload effectively.

7️⃣ Engagement Level: Measures overall viewer interest.

Harnessing the power of neurocognitive composite scores unveils a new frontier in advertising effectiveness.

By dissecting viewer engagement and cognitive responses, we unlock invaluable insights to refine our strategies and maximize impact.

Intrigued? Reach out and I’ll tell you more about leveraging these scores. 📈

Ever wondered what truly drives consumer engagement with an Ad or a Brand?

At MSW Research, we’ve cracked the code by monitoring people’s brain activity, vision, and skin.

Here’s a glimpse into our methodology:

🔍 Motivation: We assess the desire to approach or avoid material.

🧠 Efficiency: We assess cognitive workload to ensure that your message is neither too challenging nor too dull for consumers.

👀 Engagement & Attention: Are consumers truly paying attention? Through eye tracking, we determine where their focus lies.

💓 Emotional Arousal: Our method measures changes in emotional arousal, providing insights into genuine engagement with your brand.

Brand analysis isn’t just about numbers—it’s about decoding the language of consumer engagement. 📊

Ready to take your brand to the next level? Contact us today. 🚀

In advertising, understanding the dynamics of wear in and wear out is crucial.

As media investment behind a brand asset increases, so does recognition and brand association.

However, over time, preferences may decline—a phenomenon known as wear out.

In a recent case study, we observed a doubling in brand recognition from initial exposure to 24%.

But preference, measured as the difference between those who saw the ad and those who didn’t, showed a decline over time.

To effectively gauge advertising performance, we employ time series analysis. This method combines media investment, impressions, and preference changes to calculate a relative preference impression score.

Interestingly, ad likability tends to increase with familiarity, while buzz generated by new ads diminishes over time.

Understanding these dynamics is key to optimizing advertising strategies and maximizing long-term impact.

Ready to drive sales? Let’s talk.