Creating impactful ads is crucial for brand growth.

At MSW Research, our Brand Preference Measure has been the gold standard for over 50 years, accurately predicting sales outcomes.

We’ve identified 150 creative content elements that influence Brand Preference and sales.

Our AI tool identifies these elements in four key dimensions: emotional connection, rational appeal, brand linkage, and ad structure.

→ MSW’s AI Creative Effectiveness Score is built on these four dimensions. It’s not just another guide; it’s a powerful tool that helps you focus on what truly drives Brand Preference.

This means real sales and market share gains for our clients.

Want to elevate your brand’s creative? Message me today and learn how MSW’s AI Creative Effectiveness Score can give you actionable insights. 📈

Ever wondered what makes an ad truly effective?

At MSW Research, we’ve cracked the code.

Our AI Creative Effectiveness Score provides you with comprehensive deliverables designed to enhance your advertising efforts.

Our AI, trained on 50+ years of data, identifies 150 creative content elements to give you individual scores on four key dimensions:

📈 Emotional connection
📊 Rational appeal
🔗 Brand linkage
🏗️ Advertising structure

But we go further.

Our deliverables include a frame-by-frame analysis, breaking down your video into one-second increments.

These insights help you track effective creative elements across media, empowering your team to produce consistently effective ads, faster.

Ready to see the impact of MSW’s AI Creative Effectiveness Score on your advertising? Contact us today to learn more. 📲

In today’s competitive market, data-driven insights make all the difference.

At MSW Research, our AI Creative Effectiveness Score is a game-changer in the advertising research industry.

Here’s why:

1️⃣ : Our score is designed to drive more sales, volume, and market share, delivering a higher ROI from your marketing budget.

2️⃣ – : We’ve trained our AI on over 50 years of data to identify 150 specific creative content elements that really drive sales—not just general guidelines.

3️⃣ : Our tool evaluates four key dimensions: emotional connection, rational appeal, brand linkage, and advertising structure.

4️⃣ : Identifying and leveraging these critical content elements leads to more sales and share gains.

Ready to transform your advertising strategy with MSW’s AI Creative Effectiveness Score? Contact us today to learn more.