Creating impactful ads is crucial for brand growth.

At MSW Research, our Brand Preference Measure has been the gold standard for over 50 years, accurately predicting sales outcomes.

We’ve identified 150 creative content elements that influence Brand Preference and sales.

Our AI tool identifies these elements in four key dimensions: emotional connection, rational appeal, brand linkage, and ad structure.

→ MSW’s AI Creative Effectiveness Score is built on these four dimensions. It’s not just another guide; it’s a powerful tool that helps you focus on what truly drives Brand Preference.

This means real sales and market share gains for our clients.

Want to elevate your brand’s creative? Message me today and learn how MSW’s AI Creative Effectiveness Score can give you actionable insights. 📈