Ever wondered what makes an ad truly effective?

At MSW Research, we’ve cracked the code.

Our AI Creative Effectiveness Score provides you with comprehensive deliverables designed to enhance your advertising efforts.

Our AI, trained on 50+ years of data, identifies 150 creative content elements to give you individual scores on four key dimensions:

📈 Emotional connection
📊 Rational appeal
🔗 Brand linkage
🏗️ Advertising structure

But we go further.

Our deliverables include a frame-by-frame analysis, breaking down your video into one-second increments.

These insights help you track effective creative elements across media, empowering your team to produce consistently effective ads, faster.

Ready to see the impact of MSW’s AI Creative Effectiveness Score on your advertising? Contact us today to learn more. 📲