Trained on over 50 years of advertising research, our AI isn’t just another tool; it’s a game-changer.

In the fast-evolving world of advertising, speed and cost are essential, but they’re just the beginning.

What truly sets MSW Research’s AI-powered Creative Effectiveness Score℠ apart is its unmatched accuracy and predictiveness. Independent validations and endorsements from Quirk’s Media, Marketing-Accountability-Standards-Board, and ISO – International Organization for Standardization have proven that ads containing our AI-identified content elements drive real sales and market share gains.

➟ This isn’t just about capturing data; it’s about driving sales and market share. With robust deliverables and actionable recommendations, we’re redefining what AI can do in market research.

➟ Follow or connect for more from our three-part series on MSW Research’s AI Creative Effectiveness Score℠ featuring Partner and CEO Art Klein.

Got a piece of creative you’re unsure about? Let our AI do the heavy lifting…

‣ Upload any ad – video, print, or digital, and get a Creative Effectiveness Score℠ along with actionable insights on five key dimensions: brand differentiation, claims messaging, emotional connection, brand linkage, and advertising structure.

‣ It also delivers recommendations on how to improve the creative to achieve increased effectiveness, all generated by our AI tool.

‣ We even provide a storyboard for videos and store your ads for future reference. It’s fast, cost-effective, and scalable. Perfect for testing ads you wouldn’t normally consider due to cost or time constraints. Learn how MSW Research can empower your creative strategy today.

➟ Follow or connect for more from our three-part series on MSW Research’s AI Creative Effectiveness Score℠ featuring Partner and CEO Art Klein.