How can a challenger brand in finance compete against industry giants with a fraction of their marketing budget?

It all boils down to one crucial factor—effective messaging.

With a 35% growth in new customers and a 6.6% increase in same-store sales, this challenger brand proved that success is possible, even when outspent by the competition 10 to 1.

The key? Crafting a compelling sales message and delivering it in a way that cuts through the noise and resonates with the audience.

Every brand faces the challenge of capturing and retaining attention in a crowded marketplace.

For this challenger brand, the strategy was clear: grab attention, hold it, and leave a lasting impression.

It’s a lesson in the power of messaging and the impact it can have on brand recognition and growth.

Because even the underdog can come out on top with the right messaging. 💪

A technical advantage isn’t enough to dominate the market.

We started working with a CPG brand 19 months into its life and stayed with it for over six years.

We began with brand tracking, which led us to identify the gap between the brand’s current performance and its potential.

We found the brand had a clear technical advantage over its three larger competitors.

By consistently communicating the key benefit within an emotional package, we helped the brand gain trial.

This strategy resulted in impressive growth.

In Year 5, we emphasized loyalty enhancement, and the results were even greater.

Understanding the gap and consistently communicating key benefits can transform a brand’s market position.

With MSW Research’s expertise, this CPG brand saw significant growth and increased market share. 📈

Unlocking the true essence of consumer behavior requires more than just words.

Enter implicit measurement—a method that delves deep into the subconscious.

At MSW Research, we combine traditional survey responses with reaction time analysis to reveal unspoken sentiments.

Slower responses may signal hesitation to criticize, while quick ones reflect certainty.

By harnessing implicit measurement, brands gain access to invaluable insights beyond surface-level opinions.

Let’s decode the hidden language of consumer behavior together and shape strategies that truly resonate. 🚀