A technical advantage isn’t enough to dominate the market.

We started working with a CPG brand 19 months into its life and stayed with it for over six years.

We began with brand tracking, which led us to identify the gap between the brand’s current performance and its potential.

We found the brand had a clear technical advantage over its three larger competitors.

By consistently communicating the key benefit within an emotional package, we helped the brand gain trial.

This strategy resulted in impressive growth.

In Year 5, we emphasized loyalty enhancement, and the results were even greater.

Understanding the gap and consistently communicating key benefits can transform a brand’s market position.

With MSW Research’s expertise, this CPG brand saw significant growth and increased market share. 📈