There’s no denying it—Brand Preference stands tall among the metrics in brand marketing. But what sets it apart?

Quirk’s Media, a leading publication in market research, has underscored MSW’s validation to real business results, a testament to our commitment to precision in advertising measurement.

Marketing-Accountability-Standards-Board praises Touchpoint, our copy-testing system, for its unmatched ability to predict sales volume and market share—outstripping competitors in accuracy.

Even the ISO – International Organization for Standardization recognizes Brand Preference as a cornerstone metric for brand evaluation and valuation – an accolade seldomly bestowed in the realm of marketing measures.

Why the acclaim? Brand Preference boasts a significantly higher correlation to marketplace results than its counterparts—outranking unaided awareness, purchase intent, and brand advocacy scores like NPS.

In fact, it’s nearly twice as accurate as unaided awareness and four times as precise as purchase intent inquiries.

In the realm of brand marketing, precision is paramount—and Brand Preference leads the way.

MSW Research‘s Predictive Brand Framework integrates proven metrics and diagnostic measures, guiding brands across the development cycle – from inception to tracking feedback.

Brand Preference, a consistent measure throughout, boasts a remarkable correlation to sales and market share.

This correlation fuels accurate forecasts, like our customer acquisition predictions, painting a precise picture of market movement.

In the realm of advertising, quality reigns supreme. Quality ads, four times more impactful than mere spending, elevate Brand Preference – a game-changer in driving volume and market gains.

Here’s the truth: you can buy awareness, but not Brand Preference.

Despite heavy spending, it’s Brand Preference that seals the deal, translating into tangible sales.

Here’s why Brand Preference should be at the core of your metrics:

➡️ Higher Brand Preference equals more sales.

➡️ Elevated Brand Preference supports premium pricing.

➡️ It’s the ultimate predictor of brand strength, encompassing various metrics.

➡️ Brand Preference provides marketers with tangible options for growth.

➡️ Understanding your brand’s Preference fuels accurate, informed decisions.

Brand Preference isn’t just a metric, it’s a reflection of consumer desires and aspirations.

Let’s turn Brand Preference into your brand’s competitive advantage.

Every brand interaction shapes a relationship.

Whether it’s brand loyalty, indifference, or discovery, each encounter influences the narrative in consumers’ minds.

At MSW Research, we understand that brands exist within the intricate web of perceptions and relationships.

But what drives these relationships?

Brands reside in the psyche, a culmination of associations, emotions, and experiences. Perceptions, though resistant to complete overhaul, can be nudged, reshaped by every interaction and experience.

These shifts ripple through brand relationships and ultimately manifest in brand preference.

Our marketing model is the compass guiding our clients through this intricate landscape.

It helps identify true competitors and pinpoint the factors driving brand sales and size. From packaging to target demographics, every element is scrutinized with one goal in mind: driving sales.

At MSW Research, success isn’t just a goal; it’s a journey marked by understanding, adaptation, and growth.

Let’s navigate the terrain of brand preference together. 🌟