Introducing the AI Creative Effectiveness Score – the most predictive AI-driven measure of creative effectiveness in the industry.

It’s fast, affordable, and proven to predict in-market sales results.
Built on over 50 years of data, MSW Research’s Customer Commitment Brand Preference measure is the most predictive and validated metric for sales outcomes.

Our AI Creative Effectiveness Score has been endorsed, validated, or certified by industry leaders like Quirk’s Media, the Marketing-Accountability-Standards-Board , and ISO – International Organization for Standardization.

► How It Works:

1. The foundation: Higher brand preference equals higher sales.

2. Content analysis: Our AI tool identifies and weighs 150 key content elements that drive brand preference.

3. AI evaluation: It detects the presence, absence, and prominence of these elements, providing a clear, data-driven rationale behind the score.

With MSW’s AI Creative Effectiveness Score, you can affordably evaluate your advertising before it runs and have confidence that it will deliver results.

► Contact us today to learn more about how you can leverage MSW Research’s AI Creative Effectiveness Score.

“Know your customer” is much more than simply a personal data compliance issue. It’s the biggest opportunity for brand growth. ✔︎

Brands may assume they know their total market’s reaction to a particular societal cause, but as Bud Light discovered, much deeper insights into their customers’ lives and motivations are essential before taking a position.

It’s clear that observation of transactional data is not enough to address C-suite questions. We are collecting more data than ever, but the industry still fails to properly answer the “whys.”

The need for focus is greater than ever.

✔︎ Stay tuned for the next video in our three-part series, where we will address key areas of focus for marketers that MSW Research has observed.

Are you missing opportunities because of limited testing? MSW Research’s AI-powered Creative Effectiveness Score℠ changes the game.

• What used to take weeks and cost thousands can now be done in minutes, enabling you to test more ads, assess competitors, refine your creative strategy, and overcome budget constraints and time limitations—all with greater precision.

• MSW Research’s AI-powered Creative Effectiveness Score℠ doesn’t just provide data; it delivers actionable insights and recommendations to boost your ad effectiveness, taking your advertising strategy to the next level.

Contact us today to discuss how this tool can power your brand’s growth.

➟ Follow or connect for more from our three-part series on MSW Research’s AI Creative Effectiveness Score℠ featuring Partner and CEO Art Klein.