At MSW Research, we’re committed to elevating your brand’s creative impact.

One of our flagship offerings, TouchPoint℠, stands out as the most predictive and validated solution available in the industry.

Endorsed by Quirk’s Media, our TouchPoint℠ system has been rigorously validated against actual business results, setting the standard for advertising measurement.

TouchPoint℠ provides invaluable insights into the likelihood and magnitude of creative impact on sales volume and market share.

It goes beyond merely assessing the quality of ads; it quantifies their potential to drive new sales penetration and enhance customer retention and loyalty.

Ready to elevate your touchpoints and creative messaging for greater sales, volume, and market share?

Contact us today to explore how MSW’s suite of solutions can propel your brand to new heights.

The key to successful advertising lies in a strong value proposition.

At MSW Research, we understand the critical role that a robust value proposition plays in shaping effective campaigns.

Our MSW Sifter℠ methodology offers an early-stage message and value proposition test, allowing brands to identify the right foundation for their advertising endeavors.

Through extensive research spanning numerous creatives and leading brands across various industries, we’ve consistently observed the pivotal importance of a strong value proposition.

It serves as the bedrock upon which compelling advertising is built, significantly increasing the likelihood of success across different media platforms.

The MSW Sifter℠ methodology empowers brands to pinpoint the optimal value proposition swiftly and efficiently, saving valuable time and resources typically spent on creative development.

Contact us today to discover how MSW Sifter℠ can help identify the right value proposition for your brand, paving the way for impactful advertising and predictable sales growth.

Advertising isn’t just about selling a product—it’s about shaping perceptions and emotions.

In our recent analysis of fast food advertising, we delved into the subtle shifts in brand perceptions brought about by ad campaigns.

Take McDonald’s, for instance—the epitome of convenience and affordability.

Through strategic campaigns, it’s now positioning itself as a brand that friends and family can enjoy together.

Wendy’s, on the other hand, is edging closer to becoming a brand that consumers would recommend to others.

Brands must carve out distinct emotional territories to resonate with consumers.

This analysis underscores the power of advertising in shaping brand perceptions and emotional connections.