Sample boosting is becoming a popular term – the use of synthetic respondents to enhance or replace real survey participants.

These are also referred to as synthetic users, synthetic personas, or virtual audiences.

➤ The concept of sample boosting—adding synthetic respondents to surveys—is sometimes confused with old-school weighting techniques. However, generative AI can lead to very different results when synthetic data is involved.

➤ MSW Research’s AI tool does not create synthetic data or predict human responses. Instead, our AI combines generative and causal models, trained on our data, to objectively evaluate media content and predict in-market sales performance.

In just minutes, we provide actionable recommendations to improve creative effectiveness.

➟ Follow or connect for more from our three-part series on AI and Market Research featuring Partner and CEO Art Klein.