When it comes to achieving success as a CMO, customer acquisition is the make-or-break factor.

High turnover in this role often boils down to one thing: hitting or missing acquisition targets.

The key to success lies in precision.

While traditional methods like launch-and-learn approaches and historical data analysis have their merits, they fall short when it comes to predicting future behavior.

Merely knowing what happened in the past won’t suffice in today’s rapidly evolving landscape.

That’s where scientific measurement comes into play.

With MSW Research’s Customer Acquisition Forecast℠, you gain the power to predict how many customers you’ll acquire before investing a dime.

Our approach identifies competitive opportunities and prioritizes them, delivering actionable insights swiftly and cost-effectively.

Don’t just react to market trends – anticipate and capitalize on them.

The Persuadables are the key to unlocking significant growth opportunities for your brand.

Here are the four essential steps to how we identify and activate your Persuadables:

1️⃣ Identify the Persuadables: Utilize our marketplace-validated Brand Preference measure and Brand Franchise Analysis to pinpoint this crucial segment.

2️⃣ Determine Persuasion Strategies: Employ our persuasion driver analysis to understand precisely how to sway the Persuadables toward your brand.

3️⃣ Test the Messaging: Leverage our advertising and communications research tools to predict the impact of messaging on sales volume and market share.

4️⃣ Target the Media: Direct your media buys effectively by focusing on the Persuadables, completing the activation process.

Identifying and activating your brand’s Persuadables can unlock new growth opportunities and elevate your brand’s presence in the market.

Reach out today, and let’s explore how we can identify and activate your brand’s Persuadables for sustained growth. 📲

To succeed in the market, a brand must achieve two critical objectives: attract new buyers and retain existing customers.

The concept of the Persuadables revolves around this fundamental principle.

At the core of any brand’s buyer base are the loyal consumers—the ones you prioritize retaining and safeguarding.

Yet, there’s also a segment of consumers who are not yet brand users—the ones you aim to convert to fill the bucket.

Enter the Persuadables—the consumers you have the potential to win over.

While all category users are important, the Persuadables stand out.

They account for approximately two-thirds of new penetration, making them twice as important as all other segments combined.

Ready to harness the power of your brand’s Persuadables?

Reach out today, and let’s delve into strategies for targeting this pivotal consumer group. 📲