MSW Research’s Creative Effectiveness Score AI is rewriting the rules on advertising research.

How? It’s simple – our AI is trained on the essence of effective advertising.

We’ve meticulously taught it to recognize 150 distinct creative content elements, drawing from 50 years of research and data.

These elements are carefully weighted based on their impact on driving MSW’s Brand Preference—proven as the industry gold standard.

→ More of these elements in your creative means more significant sales and share gains.

That’s the foundation of MSW’s Creative Effectiveness Score.

Contact us today to learn how our Creative Effectiveness Score can elevate your advertising game. 🚀