AI alone can’t crack the emotional nuances of advertising.

That’s why we trained one on our 50 years of experience.

Introducing MSW Research’s Creative Effectiveness Score—a groundbreaking fusion of AI and human insights.

While AI excels in recognizing visual elements, it falters when it comes to decoding emotional context.

→ That’s where human expertise steps in.

With our blended approach, we leverage the strengths of both AI and human insights, offering unparalleled predictive accuracy in creative assessment.

This is the future of AI-powered advertising.

Contact me today to learn more.