Since Covid, comedians have had a tough job.

What one person finds funny often isn’t to another. This rings true for advertising as well.

Humor is common in ads, but its value isn’t inherent—it’s in how you use it.

Most traditional metrics like “entertaining” or “fun to watch” don’t predict an ad’s market success. But at MSW Research, we’ve found four effective uses of humor that do.

Curious to see these strategies in action? Stay tuned for our next two videos where we’ll share real examples. 🌟