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| Video Blog | The Power of Creativity to Build Brands

October 18th, 2024

 

Creativity in brand building is more than just a catchy ad. We believe it’s the sum of every brand touchpoint.

⎔ True creativity extends beyond traditional advertising. It’s not a singular effort, but an iterative process that begins with strategic planning, followed by creation, refinement, performance tracking, and continual improvement.

⎔ It encompasses every component that contributes to a brand’s identity—whether it’s the brand name, logo, or visual elements. Ultimately, creativity is the driving force behind lasting brand success.

Contact MSW Research today to discuss how to leverage our tools for creative to power your brand’s growth.

➟ Follow or connect for more from our three-part series on The Power of Creativity in Brand Building featuring Partner Steven Jagger.

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