In today’s hyper-competitive market, understanding the impact of your advertising is paramount.

That’s where MSW Research’s Advertising Performance Monitor (APM) steps in.

In the realm of advertising effectiveness, MSW’s Advertising Performance Monitor (APM) stands out with its comprehensive dashboard.

This tool offers a holistic view of your ad campaigns, covering key metrics like Brand Lift, advertising recognition, ad likability, message takeaway, and social media enhancement.

APM’s comparative analysis feature allows you to benchmark your performance against competitors, providing valuable insights into your market position.

With all these features available as standard, APM empowers you to make informed decisions that drive your brand’s success.

Eager to learn more? Send me a message.

Effective ad measurement? It’s all about recognizing the right elements.

At MSW Research, we’ve got a technique that fits any media type – TV, online video, radio, you name it.

We assess recognition and likability, tapping into buzz and social mentions.

But, it’s not just about visibility; we gauge brand linkage and message takeaway too.

By comparing preference scores between those who recall the ad and those who don’t, we reveal brand lift.

Plus, we measure halo impact, identifying volume sources and corporate lift.

This comprehensive approach yields a clear picture of ad effectiveness.

It’s accessible, it’s reliable, and it’s here for you.

Reach out to learn more.

Using purchase intent as a decision metric in advertising research?

Terrible idea. Here’s why:

1️⃣ It’s not predictive of sales. MSW’s Brand Preference correlates to sales at 0.87, rising to 0.92 with price and availability factored in.

2️⃣ Purchase intent asks the wrong question. MSW’s brand preference forces consumers to make a choice, reflecting true buying decisions.

3️⃣ It lacks consistency across borders, influenced by country, culture, and demographics.

4️⃣ Benchmarking is near impossible. Big brands naturally score higher due to higher penetration, skewing results.

5️⃣ You learn little. Purchase intent doesn’t predict sales or reveal brand competition insights.

Switch to MSW’s brand preference for more informed decisions that drive sales, volume, and market share.

And contact me and I’ll share a special bonus reason #6 – for why using purchase intent is a terrible decision.