Effective ad measurement? It’s all about recognizing the right elements.

At MSW Research, we’ve got a technique that fits any media type – TV, online video, radio, you name it.

We assess recognition and likability, tapping into buzz and social mentions.

But, it’s not just about visibility; we gauge brand linkage and message takeaway too.

By comparing preference scores between those who recall the ad and those who don’t, we reveal brand lift.

Plus, we measure halo impact, identifying volume sources and corporate lift.

This comprehensive approach yields a clear picture of ad effectiveness.

It’s accessible, it’s reliable, and it’s here for you.

Reach out to learn more.