In the world of brands, loyalty reigns supreme.

Yet, the truth is, most consumers aren’t loyal to any single brand.

At MSW Research, we delve beyond behavioral loyalty, focusing on attitudinal loyalty—the kind that makes a brand their top choice, their go-to.

Our research reveals a stark reality: only half of all customers feel loyal to any brand.

The rest? They’re swayed by availability, promotions, or simply a desire for variety.

It’s easy to fall into the trap of prioritizing short-term promotions to retain customers, but this strategy often backfires, eroding brand stature and impeding long-term growth.

That’s where MSW’s Brand Preference comes in.

By leveraging our solutions, you gain the insights needed to accurately project loyalty levels, assess market value, and attribute brand growth to various marketing activities.

Don’t just chase fleeting loyalty, cultivate enduring brand preference.

When it comes to achieving success as a CMO, customer acquisition is the make-or-break factor.

High turnover in this role often boils down to one thing: hitting or missing acquisition targets.

The key to success lies in precision.

While traditional methods like launch-and-learn approaches and historical data analysis have their merits, they fall short when it comes to predicting future behavior.

Merely knowing what happened in the past won’t suffice in today’s rapidly evolving landscape.

That’s where scientific measurement comes into play.

With MSW Research’s Customer Acquisition Forecast℠, you gain the power to predict how many customers you’ll acquire before investing a dime.

Our approach identifies competitive opportunities and prioritizes them, delivering actionable insights swiftly and cost-effectively.

Don’t just react to market trends – anticipate and capitalize on them.

The Persuadables are the key to unlocking significant growth opportunities for your brand.

Here are the four essential steps to how we identify and activate your Persuadables:

1️⃣ Identify the Persuadables: Utilize our marketplace-validated Brand Preference measure and Brand Franchise Analysis to pinpoint this crucial segment.

2️⃣ Determine Persuasion Strategies: Employ our persuasion driver analysis to understand precisely how to sway the Persuadables toward your brand.

3️⃣ Test the Messaging: Leverage our advertising and communications research tools to predict the impact of messaging on sales volume and market share.

4️⃣ Target the Media: Direct your media buys effectively by focusing on the Persuadables, completing the activation process.

Identifying and activating your brand’s Persuadables can unlock new growth opportunities and elevate your brand’s presence in the market.

Reach out today, and let’s explore how we can identify and activate your brand’s Persuadables for sustained growth. 📲