Since Covid, comedians have had a tough job.

What one person finds funny often isn’t to another. This rings true for advertising as well.

Humor is common in ads, but its value isn’t inherent—it’s in how you use it.

Most traditional metrics like “entertaining” or “fun to watch” don’t predict an ad’s market success. But at MSW Research, we’ve found four effective uses of humor that do.

Curious to see these strategies in action? Stay tuned for our next two videos where we’ll share real examples. 🌟

When it comes to brand success, Texas Roadhouse sets the standard. 🥩

Texas Roadhouse isn’t just a top steakhouse—it dominates the market, commanding about a third of all chain steakhouse revenues in the U.S.

The secret to their success isn’t the number of locations.

→ Instead, it’s their exceptional performance per restaurant.

Each Texas Roadhouse generates an impressive $7.5 million annually, far outpacing LongHorn Steakhouse at $4.8 million and Outback Steakhouse at $4.1 million.

This remarkable revenue per unit highlights their strategic excellence and brand strength.

Stay tuned this week as we delve into the factors that make Texas Roadhouse a leader in the industry.

Satisfaction alone won’t drive your business forward—loyalty will.

Companies have been measuring customer satisfaction since the 1750s, and by the 1980s, it became a standard practice.

Here’s the thing: measuring customer satisfaction isn’t an end in itself. It’s a means to achieving customer loyalty.

As the old saying goes, “Satisfaction is worthless, loyalty is priceless.”

→ At MSW Research, we’ve found that satisfaction and loyalty share a significant relationship—a 1 to 3.3 ratio in explaining market share movements.

The focus on building loyalty is vital because acquiring new customers is 5 to 20 times more expensive than retaining existing ones.

Therefore, investing in customer satisfaction to foster loyalty isn’t just good practice—it’s smart business. 🎯