| Video Blog | Persuadables Have The Highest ROI
➟ Political campaigns aren’t the only ones targeting Persuadables.
➟ Just like election teams focus on persuadable voters, brands should zero in on persuadable consumers.
• In marketing, targeting those on the fence or open to your brand delivers the highest ROI. These consumers are more likely to respond to your message and give you the best return on your advertising dollars.
• Trying to convert someone with zero interest in your brand is like flipping a loyal voter at the last minute—high effort, low payoff. Focusing on Persuadables ensures your efforts are both effective and efficient.
Let’s talk about identifying and activating your brand’s persuadables.
➟ Follow or connect with MSW Research for more from our three-part series on Persuadables, featuring Partner and CEO Art Klein.