To succeed in the market, a brand must achieve two critical objectives: attract new buyers and retain existing customers.

The concept of the Persuadables revolves around this fundamental principle.

At the core of any brand’s buyer base are the loyal consumers—the ones you prioritize retaining and safeguarding.

Yet, there’s also a segment of consumers who are not yet brand users—the ones you aim to convert to fill the bucket.

Enter the Persuadables—the consumers you have the potential to win over.

While all category users are important, the Persuadables stand out.

They account for approximately two-thirds of new penetration, making them twice as important as all other segments combined.

Ready to harness the power of your brand’s Persuadables?

Reach out today, and let’s delve into strategies for targeting this pivotal consumer group. 📲

The Persuadables are your golden ticket to maximizing advertising ROI.

These are the consumers already inclined to choose your brand, making them highly responsive to advertising efforts and delivering exceptional returns.

At MSW Research, we’ve honed in on this crucial consumer segment, recognizing its pivotal role in driving brand success.

Efficient targeting isn’t about reaching all non-users, it’s about pinpointing those closest to conversion.

By focusing your efforts on these Persuadable segments, you not only enhance brand loyalty but also optimize advertising spend for maximum impact.

Ready to unlock the power of your brand’s Persuadables?

Reach out today, and let’s strategize on identifying and activating this invaluable consumer group.

Brand health tracking isn’t just about data collection, it’s about actionable insights that drive tangible growth.

It’s crucial to conduct a comparative analysis to identify performance gaps vis-a-vis competitors.

Are there awareness deficits? Is your brand lacking saliency or association with key usage occasions?

At the heart of brand growth lies the expansion of penetration—the acquisition of more users. Understanding the barriers to entry is key. Is there a missing product variant or an untapped usage occasion?

We meticulously dissect these barriers, devising strategies to eliminate them. From targeted messaging to incentivized trials, our goal is to mitigate perceived risks and encourage trial.

Retention is equally paramount. If users aren’t seeing the value, we need to address it head-on. This comprehensive approach isn’t just theoretical; it’s proven effective.

Take, for instance, a dietary supplement we transformed from a fledgling product to a market leader within two years.

Curious to learn more? Reach out, and let’s explore how brand health tracking can propel your brand to new heights.