How can a challenger brand in finance compete against industry giants with a fraction of their marketing budget?

It all boils down to one crucial factor—effective messaging.

With a 35% growth in new customers and a 6.6% increase in same-store sales, this challenger brand proved that success is possible, even when outspent by the competition 10 to 1.

The key? Crafting a compelling sales message and delivering it in a way that cuts through the noise and resonates with the audience.

Every brand faces the challenge of capturing and retaining attention in a crowded marketplace.

For this challenger brand, the strategy was clear: grab attention, hold it, and leave a lasting impression.

It’s a lesson in the power of messaging and the impact it can have on brand recognition and growth.

Because even the underdog can come out on top with the right messaging. 💪

A technical advantage isn’t enough to dominate the market.

We started working with a CPG brand 19 months into its life and stayed with it for over six years.

We began with brand tracking, which led us to identify the gap between the brand’s current performance and its potential.

We found the brand had a clear technical advantage over its three larger competitors.

By consistently communicating the key benefit within an emotional package, we helped the brand gain trial.

This strategy resulted in impressive growth.

In Year 5, we emphasized loyalty enhancement, and the results were even greater.

Understanding the gap and consistently communicating key benefits can transform a brand’s market position.

With MSW Research’s expertise, this CPG brand saw significant growth and increased market share. 📈

Forget what you think you know about market dominance.

In 2023, MSW Research looked at consumer behavior for 4 popular fast-food chains.

Our findings revealed that McDonald’s commands an impressive 11% positive market gap. 🍔

But where do these customers even come from?

People who prefer other fast-food brands but can’t get to them.

Take Wendy’s for example.

Even though it drives Brand Preference at 22%, its lack of availability is leading consumers to go elsewhere.

To close this gap, Wendy’s must intensify efforts in recruiting new franchisees while maintaining existing marketing strategies that are working to build their distinct brand assets and preference among their users. 🥤

→ Understanding brand preference and market potential offers actionable insights for strategic growth.

With MSW Research’s proven predictive power, brands can address market gaps effectively, driving strategy for maximum impact.

Proximity matters—even when it comes to your go-to fries. 🍟