✔︎ At MSW Research, we combine the strengths of generative and causal #AI to build our Creative Effectiveness Score.

While generative AI creates content based on existing data, causal AI predicts future outcomes and provides insights into why those outcomes occur.

That’s why our AI Creative Effectiveness Score uses both. This allows it to analyze media content, predict in-market sales, and provide strategic recommendations to improve creative performance—within minutes.

➟ Contact us to see how it can work for your brand.

➟ Follow or connect for more from our three-part series on AI and Market Research featuring Partner and CEO Art Klein.