For years, marketing insights were limited to large brands.
BrandEdge now detects consumer behavior shifts across all market sizes.

Nearly all marketing was driven from the top and executed at the bottom, with cost and time restricting consumer insights investments to mostly the corporate level.

➤ The belief that markets did not change quickly enough to justify investment led to a disconnect between strategy development and execution.

➤ However, with today’s faster-moving markets, brands require more sensitive metrics to capture shifts in consumer behavior.

➤ Metrics in MSW Research’s BrandEdge allow brands to detect shifts in consumer behavior across all market sizes. This creates a seamless connection between top-level strategy and on-the-ground execution.

➟ Follow or connect for more from our three-part series on Brand Strategy to Execution featuring Vice President Don Jones.