Home > Video Blog > | Video Blog | Marketing Model Explains Growth and Decay

| Video Blog | Marketing Model Explains Growth and Decay

November 12th, 2024

We spend so much time chasing growth, but what about the factors that lead to brand decline? Our model explains both. ✔

It’s often not just about losing market share, but about how consumers’ needs evolve in fuzzy categories.

➤ At MSW Research, we’ve developed a predictive model that not only explains how brands grow, but also why they decline. Too many brands suffer from marketing #myopia, focusing narrowly on product categories.

➤ Consumers think about solving problems, not just purchasing products.
Think about the task of cleaning your car. There are several options, from specialized products to general household cleaners, to putting it off to save on costs.

➤ The real insight is in understanding the job to be done, not just tracking your sales numbers.

Want to grow smarter? Get ahead of consumer behavior with insights that matter.

➟ Connect for more from our three-part series on Marketing Model Growth and Decay, Trust, and Topline Revenue Growth, featuring Partner Steven Jagger.

Categories: Video Blog Tags:
Comments are closed.